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Communications & Media

Communications and Media InfoGuide

Welcome to the Communications and Media InfoGuide. Here you will find information and resources from the Daytona State College library to help you with communications and media research. Explore the side tabs and remember that if you need more help, please contact one of your Daytona State College librarians!


Communication and media are two of the most pervasive and influential forces in the modern world. They shape our perceptions, transmit information, influence our decisions, and connect us in a global network of messages and meanings. In this digital age, the fields of communication and media have evolved at an unprecedented pace, redefining how we interact, consume information, and tell our stories.

Communication, at its core, is the art and science of exchanging information, ideas, and emotions between individuals or groups. Whether through spoken or written words, visuals, or nonverbal cues, communication is the essential tool that underpins human interaction. It encompasses a diverse array of disciplines, including interpersonal communication, public speaking, journalism, public relations, and more.

Media, on the other hand, represents the channels and platforms through which information is disseminated. From traditional print and broadcast media to the ever-expanding digital and social media landscape, the media have become integral in shaping public opinion, culture, and society. Media studies explore the production, consumption, and impact of these channels, revealing how they shape our understanding of the world and ourselves.

The interplay between communication and media is both intricate and profound. As we navigate this dynamic landscape, it is essential to understand not only how messages are created and transmitted but also how they are received and interpreted. This field is a journey into the art of storytelling, the science of persuasion, and the mechanics of conveying messages across diverse audiences and platforms.

This introduction to communication and media is an invitation to explore the multifaceted world of human interaction and information dissemination. It is a journey that delves into the history, theories, and practices that have shaped these fields and continue to do so in an era where communication and media are more influential than ever before. Whether you are a student, a professional, or simply curious about the impact of these disciplines on our daily lives, this exploration promises to be both enlightening and thought-provoking. 

Not sure what you want to do? Check out this list of potential careers!

  • Journalist: Reporters, correspondents, and broadcast journalists gather and present news stories to inform the public about current events.

  • Public Relations Specialist: PR specialists manage an organization's public image, create press releases, and communicate with the media to maintain a positive public perception.

  • Content Creator/Writer: Content creators produce written or multimedia content for websites, blogs, social media, and other platforms.

  • Social Media Manager: Social media managers oversee an organization's social media presence, create content, and engage with the audience to build and maintain a following.

  • Media Planner/Buyer: Media professionals plan and purchase advertising space in various media outlets to reach the target audience effectively.

  • Digital Marketing Specialist: Digital marketers create and manage online marketing campaigns, including SEO, SEM, email marketing, and social media advertising.

  • Media Analyst: Media analysts evaluate the effectiveness of media campaigns, measure audience engagement, and provide insights for improvement.

  • Radio/TV Host or Personality: Radio and TV hosts, as well as personalities, present and discuss content on air, from news and entertainment to talk shows.

  • Video Producer/Director: These professionals oversee video production, from planning and scriptwriting to directing and editing, for various media outlets.

  • Graphic Designer: Graphic designers create visual content, including logos, advertisements, and website graphics, to convey messages effectively.

  • Photographer/Videographer: Photographers and videographers capture images and footage for various purposes, such as advertising, journalism, or art.

  • Advertising Copywriter: Copywriters craft persuasive and compelling ad copy for various media, including print, digital, and broadcast.

  • Marketing Communications Specialist: These specialists coordinate marketing and communication efforts to promote products and services.

  • Corporate Communications Manager: Corporate communications managers handle internal and external communications for organizations, ensuring consistent messaging.

  • Media Relations Specialist: Media relations specialists act as a bridge between an organization and the media, handling inquiries, press releases, and interviews.

  • Event Planner: Event planners coordinate and manage events, from conferences and trade shows to promotional events and press conferences.

  • Speechwriter: Speechwriters craft speeches for public figures, politicians, or executives, ensuring they effectively communicate their messages.

  • User Experience (UX) Designer: UX designers focus on improving user interactions with websites and applications through design and usability enhancements.

  • Communication Consultant: Communication consultants offer advice and strategies to individuals and organizations to improve their communication and messaging.

  • Academic/Researcher: Professionals in this field can pursue careers in academia or research, exploring communication theories, media studies, and related subjects.

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