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GEB 4891

GEB 4891, Strategic Management and Decision Making

Evaluating Internet Sources

C.R.A.A.P Test.


  • When was the information published or posted?


  • Does the information relate to your topic or answer your question and who is the intended audience? 


  • What are the author's qualifications to write on the topic? Does the URL reveal anything about the author or source? For example: .edu (educational), .gov (government)?


  • Is the information supported by evidence and has the information been reviewed or refereed?


  • What is the purpose of the information? to inform? teach? sell? entertain? persuade?

Gathering Information From a Company Website

It is possible to gather quite a bit of information from a company's own website. Look for the following:

  • An "Investor Relations," "Company Information," or "About Us" page. There you'll find:
    • The company's annual report, which will discuss its vision, its decision making, and its plans for the future. Information to use in a SWOT analysis can generally be found in the annual report.
    • Official company press releases, which let you know what is currently happening with the company. (Remember, the company will NOT report bad news about itself!)
    • Product releases and new markets, also fodder for your SWOT analysis.
  • Remember! The company is biased toward itself! You will have to use other sources, such as articles from the library databases, to discover any problems the company may be having.

Evaluating Websites