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GEB 4891

GEB 4891, Strategic Management and Decision Making

Evaluating Internet Sources

C.R.A.A.P Test.


  • When was the information published or posted?


  • Does the information relate to your topic or answer your question and who is the intended audience? 


  • What are the author's qualifications to write on the topic? Does the URL reveal anything about the author or source? For example: .edu (educational), .gov (government)?


  • Is the information supported by evidence and has the information been reviewed or refereed?


  • What is the purpose of the information? to inform? teach? sell? entertain? persuade?

Gathering Information From a Company Website

It is possible to gather quite a bit of information from a company's own website. Look for the following:

  • An "Investor Relations," "Company Information," or "About Us" page. There you'll find:
    • The company's annual report, which will discuss its vision, its decision making, and its plans for the future. Information to use in a SWOT analysis can generally be found in the annual report.
    • Official company press releases, which let you know what is currently happening with the company. (Remember, the company will NOT report bad news about itself!)
    • Product releases and new markets, also fodder for your SWOT analysis.
  • Remember! The company is biased toward itself! You will have to use other sources, such as articles from the library databases, to discover any problems the company may be having.