It is possible to gather quite a bit of information from a company's own website. Look for the following:
- An "Investor Relations," "Company Information," or "About Us" page. There you'll find:
- The company's annual report, which will discuss its vision, its decision making, and its plans for the future. Information to use in a SWOT analysis can generally be found in the annual report.
- Official company press releases, which let you know what is currently happening with the company. (Remember, the company will NOT report bad news about itself!)
- Product releases and new markets, also fodder for your SWOT analysis.
- Remember! The company is biased toward itself! You will have to use other sources, such as articles from the library databases, to discover any problems the company may be having.